Purchases for 0-36 months babies are important for the manufacturers. It represents 20% of Peninsular Malaysian household, which is 1.2 million babies in total. For Malaysian nesting families, spending on baby contributes significant portion of the total grocery spend, and shoppers shifting their purchase behaviour over the time and how purchase behaviours has changed pre and post-pandemic.

To ensure we have in-depth understanding of baby categories, we have developed a specialised panel capturing baby sector to monitor the change and identifying opportunities for our clients

我們的專業服務致力於解答有關購買行為與業務成長的複雜商業問題。這些服務協助品牌理解消費者的決策層級、衡量促銷活動的投資報酬率、優化定價以提升銷售額，並在各種購物情境中發掘新商機。透過分析首次嘗試、重複購買及客群細分的動態變化，這些服務能量化最具影響力的行為，並提供明確且可執行的指引，以強化品牌與品類的表現。

開拓新客群是品牌成長最可靠的方式，十個品牌中有九個正是透過市場滲透來拓展業務。PanelVoice 我們的單一來源調查解決方案，能讓您直接接觸數據背後的消費者。它將消費態度與意見與經核實的購買行為相連結，使品牌能夠了解消費者的想法、選擇的理由，以及認知如何驅動業績表現，從而制定更精準的策略並實現永續成長。