Decoding shopper behaviour with

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in Brazil

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We decode shopper behaviour to turn data into decisions that shape markets. With Brazil’s largest and most trusted FMCG panel, we reveal not only what people buy, but how they use products and why they choose them, both in and out of home. Our dataset covers 36.5 million purchases, 358,000 SKUs, and category coverage three times higher than the market average, delivering depth, precision, and insight that anticipates change. Now expanded by 130 percent in In Home households and 75 percent in Out of Home coverage, our panels offer greater representativeness across regions, profiles, and occasions. This scale enables richer analysis, sharper segmentation, and clearer identification of emerging shoppers and trends, helping you decode the present and confidently shape the future of consumption.

Panels and Solutions

With a 75 percent expansion of our Out of Home sample, we now cover the behaviour of more than 158 million individuals outside the home, with detailed regional insight. Food and drink for immediate consumption tell a distinct story shaped by moments, motivations, and evolving routines. Our Out of Home panel tracks choices across cafés, delivery, restaurants, workplaces, and on the go, revealing what was bought, where, why, and by whom. Combined with our unique 360 degree methodology linking In Home, Out of Home, usage, and panel data, this enables confident decisions on performance, pricing, packaging, and future growth.

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