About Worldpanel by Numerator

Powered by people. Built for clarity. Delivered with confidence.

Worldpanel by Numerator is the global authority on data shopper and consumer insights, helping organizations understand how people think, shop, and consume across markets and categories.
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What We Do
Built on the world’s largest first-party consumer data and continuous consumer panels, we provide a trusted, real-world view of consumer behavior and attitudes—representing nearly 6 billion people across 50+ markets worldwide. Our data reflects what people actually do, giving brands and retailers the clarity they need to make confident decisions.

We believe clarity is a competitive advantage—and it starts with understanding real people.

Understanding starts with people.

At Worldpanel by Numerator, insight begins at the source: people.
We capture real purchase and usage behaviour, enriched with demographic and attitudinal context, to reveal the moments, motivations, and patterns shaping consumer markets. This multidimensional view allows our clients to move beyond reported behaviour and uncover the why behind decisions—turning complexity into clarity.

Turning behaviour into action.

By combining meaningful data, deep local expertise, and advanced analytics, we help organizations:

Data that drives growth

Decoding the ‘why’ behind every buy with the industry's most trusted dataset – and turn first-party data into decisive action

Unmatched expertise

Our industry-leading team of consumer experts goes deeper to deliver decision-ready insights and uncover opportunities your competitors overlook.

領導所需的優勢

Providing  clarity, confidence,and competitive edge through our ongoing investment in advanced technologies, breakthrough methodologies, and unrivaled global reach
Our insights support smarter decisions across innovation, marketing, pricing, assortment, and long-term strategy.

Global Scale.
Local Depth.

As part of Numerator, a leading data and technology company, Worldpanel by Numerator brings together global reach and local market expertise. Our teams work across regions to deliver insights that are relevant, comparable, and actionable—wherever our clients do business.
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Our Heritage & Evolution

Worldpanel by Numerator builds on decades of global panel expertise. Following the combination of Worldpanel and Numerator in 2025, we brought together the industry-leading consumer behaviour data assets and analytical talent, supported by advanced technology and a shared commitment to permissioned, first-party data.
This evolution reflects our belief that truly understanding people — and respecting their privacy — is core to powerful insights and business impact.
3D world map with continents populated by numerous small human figures standing, symbolizing global population and connectivity.
Worldpanel by Numerator in Numbers
130+
連續面板
捕捉全球真實、經驗證的行為。
69
涵蓋市場
提供具有區域深度和相關性的全球觀點。
2.5M
每年的飲食場合
揭示人們消費的方式、時間和內容。
552B
追蹤品牌選擇
瞭解人們購買什麼、購買頻率以及轉換的原因。
40,000+
測量的品牌
從全球巨頭到當地挑戰者。
500+
涵蓋類別
橫跨快速消費品、食品、護理及家居用品。
15,000+
零售商與通路
追蹤線上和店內行為。
右箭頭
50+
years of experience
捕捉全球真實、經驗證的行為。
54
global markets
提供具有區域深度和相關性的全球觀點。
130+
Consumer Panels
揭示人們消費的方式、時間和內容。
3300
panel experts across the globe
瞭解人們購買什麼、購買頻率以及轉換的原因。
1M+
panel samples globally
從全球巨頭到當地挑戰者。
50K+
brands tracked globally
橫跨快速消費品、食品、護理及家居用品。
654B
brand choices tracked globally
Tracking behaviour online and in-store.viour online and in-store.
15K
retailers and channels, online/offline
追蹤線上和店內行為。
1K+
categories covered
追蹤線上和店內行為。
右箭頭
右箭頭
面板與解決方案洞察力地點
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全球辦公室
Vivo Building, 30 Stamford St, London
London SE1 9LQ
T +44 (0)207 076 9000
Worldpanel by Numerator 標誌
解碼購物者行為，塑造品牌未來。將行為資料轉化為可行的洞察力，以推動以資料為依據的成長。
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