We have launched Algeria’s first-ever Worldpanel Pulse consumer panel. This new initiative will provide detailed, up-to-date insights into the real purchasing behaviours of Algerian households across 34 key FMCG categories, including food, beverages, dairy, personal care and home care. The first dataset will be available in July 2025.
The Algeria panel operates on the pulse model and has two data collection waves per year to ensure both consistency and robustness in data collection.
客戶將獲得全面的品牌績效報告，內容涵蓋價值、銷量、滲透率、購買頻率及平均價格等指標，並按人口統計與零售通路進行細分。品類概覽將協助客戶掌握消費族群的購買行為、通路選擇，以及品牌與競爭對手的比較分析。透過產品、產品系列及零售商的細部報告，配合我們專業的購物者分析團隊支援，客戶得以進行深度解析。
The panel comprises 1,000 households across 35 locations in three key regions of the country. In the west, coverage includes Oran and Tlemcen; in the centre, Algiers, Blida, and Tizi Ouzou; and in the east, Constantine and Setif. The panel spans both urban and semi-urban populations, allowing for rich segmentation by demographics, region, and household type.
Algeria presents enormous potential, with a growing population, strong regional diversity and a transforming retail landscape. The Worldpanel Pulse panel offers brands and retailers an evidence-based foundation for making informed decisions, responding to local needs and gaining competitive advantage. This investment marks a significant milestone in Worldpanel’s ambition to provide the most comprehensive consumer insight network across Africa and the Middle East.
The launch of Worldpanel Pulse in Algeria expands our presence in the region, following recent entries into Uganda and other African and Middle Eastern markets. With existing panels in countries such as Ghana, Nigeria, South Africa, Morocco, Kenya, Ethiopia, Egypt, Saudi Arabia and the UAE, this latest launch reinforces the company’s position as the leading insights provider in the region. Next pulse panel is planned for Iraq, as part of Worldpanel’s strategy to meet the rising demand for robust, localised consumer data.
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